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Product Highlight:
  • 12.1MP CMOS Sensor
  • 28-392mm Super Telephoto 14x Zoom Lens
  • Useful 28mm Wide Angle
  • Built-In GPS for Geo-Tagging
  • Bright 3" High-Resolution LCD Monitor
  • Full 1080p HD Video W/Stereo Sound
  • Optical Image Stabilization
  • Effects Like Toy Cameras & Monochrome
  • Improved Low Light/High ISO Photos
  • Smart AUTO Has 32 Predefined Scenes

Canon's Powershot SX230 HS Digital Camera adds a new twist to the feature-packed PowerShot cameras: built-in GPS that will automatically tag your photos with time and location. It also offers a full set of photographic goodies in a very small package (4.1 x 2.4 x 1.3"/10.5 x 6.1 x 3.3 cm and weighing in at just 6.88 oz/195 g)--a 12.1MP CMOS high-resolution sensor, a super-zoom 14x wide-angle 28-392mm lens (equivalent in 35mm format), and full 1920 x 1080 HD video with stereo sound, for starters.

It's also got an advanced HS system delivering clear, sharp photos with detail and nuance in low light, with high or low ISO images. Optical image stabilization keeps away the shaky pictures and video, and Smart AUTO recognizes and sets optimal exposure, shutter, and focus settings for 32 predefined shooting situations. The Super Slow Motion Movie mode records video at 240fps for very slow motion playback, and the High-Speed Burst mode allows you to shoot still photos at up to 8.1fps.

A large range of creative effects is available, including the fisheye effect, miniature effect (stills and video), toy camera effect that creates a vignette similar to pinhole cameras, monochrome, super vivid, color accent, color swap (pick one color in a photo and replace that color with another of your choice), long shutter to blur moving objects for artistic effect, and many more. One of the most convenient features is the Movie Digest Mode, which will automatically record a short video clip (up to approximately 4 seconds) every time you shoot a still image. The camera will then combine an entire day's worth of clips into a single video--no editing required.

Experience the Power

The Canon HS SYSTEM takes the frustration out of low-light shooting. The system delivers clear, blur-free shots with all the ambiance intact, and frees you from the sometimes unwanted effects of using the flash. Beautiful low-light shots are possible at both low and high ISO speeds, and the dynamic range is expanded to retain maximum detail in highlight and shadow areas. The system is the result of two technologies brought together in a compact PowerShot. The first is the 12.1 Megapixel CMOS Sensor, which positions the light-receiving surface for optimal light reception. More light means clearer, blur-free images with plenty of detail and nuance, even in dark areas. Working together with the CMOS sensor to deliver the HS SYSTEM is Canon's advanced DIGIC 4 Image Processor, which actively reduces noise and delivers high-speed image processing.
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Memorable Moments in Spectacular Full HD

Experiencing the brilliance of Full 1080p HD video in a Canon PowerShot digital camera has never been easier. You'll be able to record everyday moments in amazing life-like realism at a push of a button and you won't have to worry about shaky footage because Dynamic IS will help keep your videos steady!
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The Ideal Travel Companion

The new PowerShot SX230 HS digital camera is the first PowerShot digital camera to come equipped with Global Positioning System (GPS)* technology. Now you can travel the world and let the camera automatically record the locations and local times of your stills and videos for you to vividly remember time and time again! You can also maximize the usefulness of this GPS technology by using the special bundled Map Utility software that makes sharing the memories of your worldly adventures very fun. Besides displaying all your photos' locations on a world map, the SX230 HS digital camera's GPS system can also track your route from photo to photo-a great way to visualize how much you've traveled during a particular trip! You can also create and share custom maps like a personal mini-travel guide!-with friends and family members to give them ideas on what to see and do when they visit a particular destination.
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Incredible Zooming Power

A powerful 14x Optical Zoom with Optical Image Stabilizer and a 28mm Wide-Angle lens provide a wide range of shooting possibilities that are great for traveling and everyday photography. The versatile 14x Optical Zoom will let you get the shot you want, whether it's a close-up or a subject that's far away. An ultra-wide lens will let you photograph large groups, beautiful landscapes, and tall buildings, while the Optical Image Stabilizer will help keep images steady and clear.
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Advanced Smart AUTO for Stills and Videos That Shine

The PowerShot SX230 HS digital camera takes the quality of your still images and videos to a whole new level - automatically. The camera's advanced Smart AUTO system detects a wealth of information about the scene you're shooting, then automatically selects the optimal settings for you. Now with an expanded range of 32 shooting scenarios, the camera handles a wide variety of situations, freeing you up to concentrate on composing your shot and capturing the moment you're looking for. From portraits to landscapes to action scenes, the PowerShot SX230 HS digital camera has you covered whether you're shooting stills or videos.
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Smart AUTO

The camera automatically selects the best shooting settings for optimal quality based on subjects and environmental factors to provide point-and-shoot simplicity.
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P Program

Access advanced exposure compensation features while shooting mostly automatically.
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Manual

The ultimate in creative control, you can select the aperture and shutter speed manually.
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Tv Shutter-Priority

You select the shutter speed to stop or blur action, and the camera finds the appropriate aperture. With slow exposure times, Canon's noise reduction system activates to ensure low image noise.
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Av Aperture-Priority

You define the aperture to either isolate your subject or have clarity throughout the entire picture, and the camera will choose the corresponding shutter speed.
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Movie Digest Mode

Records a video clip before capturing a still image and then combines one day's worth of clips into a video.
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Easy

Keep the image quality as high as possible for fail-proof images.
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Portrait

The camera sets a large aperture, focusing the subject and artistically blurring the background to make your subject "pop."
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Landscape

For front-to-back sharpness, the camera sets a small aperture.
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Kids & Pets

Reduced focusing time freezes fast-moving subjects, so you won't miss those special shots.
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Smart Shutter

The camera automatically takes the photo when people smile, wink, or get into the frame.
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High-speed Burst

The camera shoots continuously at a high speed of approx. 8.2fps while you hold down the shutter.
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Best Image Selection

The camera takes five photos in succession and then chooses the best one out of the bunch.
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Handheld Night Scene

Suppresses image blur even without the help of a tripod.
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Low Light

For high-quality image capture in an amazing range of dimly-lit situations.
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Fisheye Effect

Add a classic photo distortion without a fisheye lens.
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Miniature Effect for Movies & Stills

Emphasizes perspective for a miniature effect by blurring upper and bottom portions of videos and stills.
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Toy Camera Effect

Simulates photos taken with "toy" or pinhole cameras, darkening the image at the edges to create a vignette effect.
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Monochrome

Choose from three single-tone effects: Black-and-White, Sepia, or Blue.
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Super Vivid

Super Vivid intensifies existing hues, saturating the scene with bright colors.

Poster Effect

The poster Effect combines several similar shades into one color, turning subtle gradations into eye-catching, scene-popping contrasts.
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Color Accent

Choose to retain a single color in your image while other colors turn monochrome.
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Color Swap 

Select a color and replace it with a color you specify for special effects.
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Beach

Get clear shots of people at a sunny beach without darkened faces.
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Foliage

Capture brilliant shots of autumn foliage, greenery, and blossoms.
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Snow

Shoot clear snow scenes without darkened subjects or an unnatural bluish tint.
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Fireworks

Grab brilliant images of skyrocketing fireworks.
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Long Shutter

Use to blur moving subjects for artistic effect, ideal for urban night photography.
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Stitch Assist

Build awe-inspiring panoramas by neatly aligning sequential images.
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Movie

Shoot in Full HD (1920 x 1080) at 24 fps for up to 14 min. 53 sec. or 4GB per clip. Shoot in HD (1280 x 720) at 24 fps for up to 21 min. and 23 sec. or 4GB per clip. Shoot in VGA (640 x 480) at 30 fps for up to 46 min. and 46 sec. or 4GB per clip and QVGA (320 x 240 at 30 fps) for up to 2 hours 23 min. and 41 sec. or 4GB per clip. Record your clips at high speed (approx. 240fps), and then watch your videos in slow motion.
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Easily Turn Your Memories into Videos

Putting together a video containing highlights from family vacations, important occasions, and other special events is now easier than you might imagine. Using the Movie Digest Mode, you can have the camera automatically record a short video clip (up to approximately 4 seconds) every time you shoot a still image. The camera will then combine an entire day's worth of clips into a single video. No editing required - Movie Digest Mode does all the work, so you can sit back and enjoy your video!
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See the Image on a Big Screen

The PowerShot SX230 HS digital camera's high resolution (461,000 dots) 3.0-inch wide PureColor System LCD gives you the big picture, whether you're shooting, reviewing, or showing off your images. This high-resolution screen offers a crisp, clear picture to make shooting, playback, and using the camera's menu functions especially convenient. Clear and bright, it features Night Display for easy viewing in low light.

If a deal seems too good to be true, it probably is.

Products which are imported and sold other than by Authorized Dealers are referred to as "Gray Market" (or "parallel") products. Camera Wholesalers will never sell you illegitimate products.

Camera Wholesalers are authorized retailer for:

Why are Gray Market products risky?

No branded Warranty

  • Gray Market products may contain a limited warranty from the seller, but they are not covered by a Canon/Nikon etc. USA warranty.

Not eligible for repair service

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Non-genuine accessories

  • May include counterfeit or third party accessories that could damage your equipment.

Missing user manuals

  • User manuals are often missing, incomplete or photocopied, and they may even be in a foreign language.

Fake software

  • The software included often is either copied or counterfeit.

May not be as expected

  • Since Gray Market products were not designed for sale in the USA, they may not meet your expectations.

Wrong power cord

  • May include an incorrect power cord or adapter not designated for use in the USA.

Not eligible for rebates

  • Gray Market products are not eligible for USA promotions or instant rebates from the relevant brand.

Learn more on Nikon https://www.nikonusa.com/en/nikon-store/gray-market.page

Or Canon https://www.usa.canon.com/internet/portal/us/home/products/groups/gray-market

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