Imagine our surprise over the long weekend when we saw Nikon introduce the first camera that Aquaman may actually consider buying! Here's info from their intro promotional material...
Stay in the action. From outdoor adventures to family events, don’t miss a moment with the world’s first waterproof, shockproof, interchangeable lens camera. The Nikon 1 AW1 is built for life with astonishingly fast autofocus, rugged construction and an intuitive interface. From the epic to the everyday, it delivers high-quality images.
 
Photo of a family in a colorful tent with the Nikon 1 AW1 on a strap around the dad's neck
Life doesn’t have a replay button. You need a camera that doesn’t make excuses. The Nikon 1 AW1 delivers high quality images anywhere with its tough, waterproof, shockproof, freezeproof construction. Don’t miss the perfect shot with the world’s fastest continuous shooting frame rate (approx. 15 fps with AF)*, and features like Slow View and Live Image Control. Shoot Full HD video and share your images wirelessly using the WU-1b Wireless Mobile Adapter. This is the only camera you’ll need for wherever life takes you.
At last, stunning images from a camera you don’t need to baby. From kayaking to mountain climbing, keep the rugged Nikon 1 AW1 by your side. Waterproof to 49 feet without a bulky protective housing—carry it rafting, swimming or snorkeling. Freezeproof to 14°F and shockproof to 6.6 feet, it’s ideal for snow sports and biking. Geotag images with the built-in GPS to share on GoogleEarth™ or other GPS-based social networking sites.Life doesn’t have a replay button, but the Nikon 1 AW1 does. Have you ever missed a photo because you pressed the shutter a split-second too late? Never again! Slow View Mode allows you to slow a clip of action and then select a perfectly timed shot. Get creative with the easy-to-use Live Image Control by simply sliding the control bar to preview effects such as Background Softening or Motion Blur. Shoot Full HD 1080p video where no interchangeable lens camera ever could before—underwater, in freezing temperatures, and in the middle of the action, so don’t hold back. The Nikon 1 AW1 is ready to multi task, shooting video while simultaneously capturing high-quality still images. Don’t worry about interrupting your video, just depress the shutter-release button at Shoot Full HD 1080p video where no interchangeable lens camera ever could before—underwater, in freezing temperatures, and in the middle of the action, so don’t hold back. The Nikon 1 AW1 is ready to multi task, shooting video while simultaneously capturing high-quality still images. Don’t worry about interrupting your video, just depress the shutter-release button at any time during HD Video recording.
The Nikon 1 AW1 will be available as a one-lens kit, with the 1 NIKKOR AW 11-27.5mm f/3.5-5.6 lens, and a two-lens kit with the 1 NIKKOR AW 11-27.5mm f/3.5-5.6  and 1 NIKKOR AW 10mm f/2.8 lenses. The Nikon 1 AW1 kit with the 11-27.5mm will be available in October 2013 for the suggested retail price (SRP) of $799.957. The Nikon 1 AW1 two lens kit with the 11-27.5mm and 10mm lenses will be available in October 2013 for the suggested retail price (SRP) of $999.95. To complement consumers' preferences, the Nikon 1 AW1 kits will come in three different colors including black, silver and white. Additionally, the new accessory skins for the AW1, 11-27.5mm lens and 10mm lens will come in a variety of colors including black, khaki and orange. These skins will be available in October 2013 as well.
 

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