Usually, summertime is a lull time for the photo industry with customers away for their vacations & manufacturers gearing up for their fall & holiday seasons. So it was a pleasant surprise when Nikon this morning announced a new lens for their DX cameras that will be in stores next month. What was even nicer was the type of lens and it's price... The new lightweight and versatile AF-S DX Micro NIKKOR 40mm f/2.8G lens provides Nikon DX-format shooters macro capabilities at an affordable price point. Ideal for intimate details or general portraiture, the new AF-S DX Micro NIKKOR 40mm f/2.8G lens has a minimum focusing distance of just 0.53 feet (6.4 inches) to allow users to capture extreme close-up photographs and High Definition (HD) video with a life-size 1:1 reproduction ratio. Weighing in at approximately nine ounces, the extremely compact and lightweight lens is an ideal “next” lens to complement any DX-format shooter’s growing D-SLR kit. The natural focal length (60mm, FX equivalent) and large f/2.8 aperture are ideal for a wide variety of applications, whether capturing close-up details in flowers and insects or shooting flattering portraiture with a pleasing "bokeh". For fast and whisper quiet autofocus operation, the new Nikon 40mm Micro lens also features Nikon’s exclusive Silent Wave Motor technology, which allows photographers to get even closer without disturbing a subject. For complete control, the AF-S DX Micro NIKKOR 40mm offers users both manual-priority autofocus (M/A) and manual focus (M) modes to quickly and easily switch focus modes on the fly. To help ensure amazing lens performance at close distances, this new lens employs Nikon’s Close-Range Correction System. With this system, the lens elements are configured in a "floating” design wherein each lens group moves independently to help achieve critical focus. Additionally, Nikon’s Super Integrated Coatings are applied to help reduce instances of lens flare and ghosting. The seven blade diaphragm also helps to create a more natural out of focus component. The versatile and compact nature of the AF-S DX Micro NIKKOR 40mm f/2.8G lens combined with its affordability make it a great travel companion for any DX-format D-SLR, including the new Nikon D5100 and popular D3100. The AF-S DX Micro NIKKOR 40mm f/2.8G will be available in August for an estimated selling price of $279.95. For more information, please visit www.nikonusa.com. (Information from press release & image courtesy of Nikon USA). Our free class of the week is "Digital SLR Basics", tomorrow night (7/14) at 7PM, right here at the store!