CWS Weekend Update!

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There were so many new camera & lens intros this week that we couldn't cover them all. So here's a recap of the major news... We told you of the Nikon D3100 & their new projector point & shoot, the S1100PJ  and their seriously sweet glass (see the posts below). We also told you about Canon's new EOS 60D  (ditto). Canon also introduced 4 new lenses and 2 new teleconverters (1.4X & 2X) this week. Leading off is the EF 8-15mm f/4L Fisheye USM lens, which is the world’s widest fisheye zoom lens, providing professional photographers and cinematographers with a unique optical tool for capturing 180º angle-of-view shots on all EOS Digital SLR cameras. (Photo below of the 8-15mm fisheye lens courtesy of Canon USA) Photographers looking for a broad focal length range with excellent image quality will enjoy their first L-series 70-300mm telephoto zoom lens, the new EF 70-300mm f/4.5-5.6L IS USM lens, delivering outstanding sharpness, contrast and color fidelity in a compact, lightweight form factor. Canon also  introduced two new versions of its popular super telephoto lenses, the new EF 300mm f/2.8L IS II USM and EF 400mm f/2.8L IS II USM super-telephoto lenses delivering incredible image quality at all apertures for photojournalists, sports and wildlife photographers. For folks looking to push their L-series Canon telephotos to the limit, Canon also upgraded its two popular extenders with the new Canon Extender EF 1.4x III and Extender EF 2x III for additional telephoto reach, exceptional clarity & additional weather proofing. You'll also notice that the latest Canon L-series telephoto lenses and extenders will have a more neutral white tone compared to earlier models. This new shade of white will be used with all L-series telephoto lenses and extenders beginning in the second half of 2010. We just tweeted a video of the 8-15mm F4 fisheye zoom in action, but since you're here, here's the same post from the Canon Pro Network : http://bit.ly/cYlhkt . For prices and availabilty on these upcoming items, please check out www.canonusa.com There also was news from Sony,which announced 3 new Alpha cameras and lenses this week. These new DSLR’s are being hailed as “game changing” cameras with exceptional feature benefits. Headlining their intros is The A55, which received the “Gold Award” from DP Review. The Gold Award is an exceptional achievement for Sony following in the legacy of Minolta, in developing and manufacturing innovative imaging products.  A key feature is the ability to shoot at 10 frames per second in full resolution, as well as the ability to continuously focus while in the video mode which a majority of other DSLR’s do not have the capability of doing.  Those who have seen and experienced the A55 believe this will be one of the best selling DSLR’s in the upcoming holiday season. The many features of the A55 include a 16.2MP APS-C Exmor HD CMOS sensor SteadyShot INSIDE image stabilization with continuous auto focus in video, a 3.0” tilt 921k  Xtra Fine TruBlack LCD (16:9 aspect ratio),  Translucent Mirror Technology & AVCHD 1080i video capture with phase detect AF. To see see their GOLD AWARD winning review, please click onto the following link:  http://www.dpreview.com/reviews/sonyslta55/.  The A55 will be available in mid-October with an estimated price of $750 for the body (A55 photo courtesy of Sony). As time & space allows, we'll also tell you about new products from Olympus, Panasonic and Casio as these and the other manufacturers prepare to to show all their new wares at Photokina, the world's biggest trade fair for the photoimaging industry which takes place in Germany next month.

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