Ah, the signs of spring are here! The snow's almost gone, Spring Training Baseball & March Madness, Daylight Savings on Sunday! It also means the introduction of new camera models for the coming year. The first one we'll cover is one we're very excited about... Complementing the award-winning EOS Rebel T2i DSLR, the Canon EOS Rebel T3i, Canon's new flagship Rebel, offers fun and easy-to-use features for beginning photographers. For the young enthusiast learning photography or the adult looking to learn more, Canon's new Feature Guide instruction will walk Rebel T3i users through functions and provide recommendations for various settings, a great hands-on learning tool. Point-and-Shoot users looking to step-up to a DSLR will enjoy the T3i camera's Scene Intelligent Auto mode, the most intuitive automatic camera mode available in a Canon Rebel camera to date, providing complete scene analysis and optimized settings. One of the most sought-after and requested features for a DSLR camera is now part of the new EOS Rebel T3i, Canon's three-inch Vari-Angle Clear View LCD screen, ideal for properly composing those difficult overhead shots. Comfortable, lightweight and affordable & boasting Canon's EOS HD video capture, 18-megapixel resolution, a three-inch Vari-Angle Clear View LCD screen, new Scene Intelligent Auto, new Video Snapshot technology and new Feature Guide instruction, the EOS Rebel T3i DSLR has plenty of reasons for Mom and Dad to step up to a DSLR. New EOS Feature Guide Canon has also included a new EOS Feature Guide on both new Rebel cameras with an enhanced Quick Settings Screen that now includes detailed descriptions of camera settings. The EOS Feature Guide is designed to help first-time users and beginning enthusiasts better understand each camera setting with descriptions and guided recommendations for when to utilize certain settings. Along with an explanation of camera settings and modes, the Feature Guide includes easy-to-understand directions of how to use particular settings such as aperture adjustment in Canon's Creative Auto mode:
Basic + FunctionCanon helps beginners get more creative with photography by letting even the most entry-level novice make camera adjustments with easy to understand setting options. In automatic shooting modes such as Portrait, Landscape, Close-up, Action and Night Scene, Canon users can access a quick menu screen to make adjustments as per the scene's ambience. When shooting in one of Canon's "Basic Zones" users can make adjustments as per the scene's lighting or scene type. An easy-to-read menu lets you select an ambience setting from Vivid, Soft, Warm, Intense, Cool, Brighter, Darker to Monochrome, while a Lighting setting allows users to select from Daylight, Shade, Cloudy, Tungsten light, Fluorescent light or Sunset.
Fun Rebel FeaturesFor the first time in a Rebel DSLR, the new Rebel T3i features a large Vari-Angle three-inch Clear View LCD screen with 1,040,000 dot/VGA resolution plus anti-reflective and smudge-resistant coatings for bright clear viewing from any angle. The large Vari-Angle screen helps compose low-angle or overhead shots whether capturing still images or Full HD video clips. Photographers will enjoy the convenience of capturing an overhead shot of a parade or low-angle shots of their children on the Vari-Angle screen. Canon's new EOS Rebel T3i DSLR gives creative photographers some fun in-camera tools that enable users to apply Creative Filters to images after they have been shot without altering the original file. Canon's new Creative Image Filters, familiar to Canon PowerShot and EOS 60D users, help make a great image more dynamic by creating an altered copy of the image through any of Canon's four artistic filter options:
- The Soft Focus effect filter helps dramatize an image and smooth over shiny reflections.
- The Grainy Black and White filter can give a different nostalgic perspective to any shot.
- Canon's "Toy Camera" filter deliberately adds vignetting and color shift for a creative option when shooting a colorful scene.
- Users can also make a scene appear like a small-scale model, simulating the look from a tilt-shift lens, with Canon's Miniature Effect filter, great when shooting any scene from a high vantage point.
EOS HD Video SpecsThe EOS Rebel T3i with Full HD video capture at 1920 x 1080 resolution in selectable frame rates of 24p, 25p or 30p will grab the attention of film students and independent filmmakers alike. The Rebel T3i incorporates two Canon proprietary technologies for rendering amazing HD video, a DIGIC 4 Imaging Processor and a large APS-C-sized CMOS sensor capturing fine detail and color with an amazing cinematic depth of field. The Rebel T3i DSLR allows for three video recording modes - Full HD and HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio, all at selectable frame rates.
EOS HD Video: Ready For A Close-UpWhen shooting Full HD video, the Rebel T3i digitally provides additional zoom power without sacrificing quality. The new Movie Digital Zoom feature, a first for Canon DSLRs, allows users to achieve 3x to 10x magnification while shooting Full HD video. Unlike standard digital zoom for still images, Movie Digital Zoom crops the video image directly from the CMOS sensor at Full HD resolution to preserve video quality and still provide amazing additional telephoto power beyond just the lens. The Movie Digital Zoom feature is great for those times when the lens isn't enough to get you in close, but this feature provides the extra boost without a loss in video quality so a child's smile on stage is just as clear and bright.
EOS Video SnapshotCanon's new EOS Video Snapshot feature borrows some innovation from Canon's VIXIA line of camcorders for capturing, assembling and playing fun-to-watch video clips. EOS Video Snapshot enables users to capture the video highlights of family vacations, parties or milestone events, with the same ease as taking photos. Consumers can now record a series of two-, four- or eight-second video clips automatically. The scenes are assembled by the camera into continuous Video Snapshot Album files for easy playback and can even be further edited in camera or through Canon's Video Snapshot Task software on a compatible personal computer for added flexibility and fun.
Valuable Additional FeaturesAlong with the adjustable LCD screen, the new EOS Rebel T3i DSLR features a class-leading 18-megapixel Canon CMOS sensor, a proprietary DIGIC 4 Imaging Processor, a 9-point Autofocus system and a 63-zone dual-layer metering system. Capable of capturing kids at play or wildlife on the move, the Rebel T3i can shoot up to 34 consecutive full resolution JPEG still images or up to 11 consecutive RAW images at speeds up to 3.7-frames-per-second to either SD, SDHC or new extended capacity SDXC memory cards. The Rebel T3i includes an ISO range from 100-6400, allowing it to capture beautiful images without the need for a flash during milestone events such as birthday celebrations, yet it still includes a built-in pop-up flash for those times requiring a little extra light. For the first time on a Rebel camera, the T3i features a built-in Integrated Speedlite Transmitter making it even easier to do multi-flash shoots and provide images with greater ambience. The new Integrated Speedlite settings are now even easier for beginners shooting with multiple flashes. The Canon EOS T3i Digital SLR camera will be sold in a body-only configuration at an estimated retail price of $799.99. It will also be offered in a kit version with Canon's new EF-S 18-55mm f/3.5-5.6 IS II zoom lens at an estimated retail price of $899.99. It will also be available in a second kit version with Canon's EF-S 18-135mm f/3.5-5.6 IS zoom lens at an estimated retail price of $1099.00. On Wednesday, we'll cover Olympus' new mirrorless camera, the PEN E-PL2. A reminder that we'll have our Digital DSLR Basics Class on Thursday (3/10) at 7 PM at the store.
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