Leica Camera, Inc. is pleased to announce its second Leica North American Road Show, bringing 29 workshops to 20 North American cities starting on October 5, 2010 in Toronto, Canada and concluding on December 11, 2010 in Tampa/St. Pete, Florida. Product specialists from Leica will be traveling across the United States and Canada to increase participants’ knowledge and familiarity with the Leica M-System and X1 Camera through a series of experiential shooting workshops. The road show will be in New York City for the M series workshop on October 14th & the X series workshop on October 15th. “For the second Road Show, we are excited to again feature Leica M-System workshops and also introduce new Leica X1 Camera Events,” says Christian Erhardt, Vice President of Marketing at Leica Camera, Inc. “Professional as well as amateur photographers who enjoy the best and finest will equally benefit from this hands-on experience. Each participant will have access to knowledgeable Leica photographers who will deepen their photographic abilities and enhance their shooting experience.” First and foremost, the experiential seminars will provide photographers with the opportunity to shoot with the M-System or X1 camera in real life situations. Topics covered during the Leica M-System and X1 Camera Events will include camera and lens orientation; troubleshooting and maintenance; understanding the digital imaging process; configuring your computer; organizing and storing your images; Adobe Lightroom introduction; color management introduction and methods to produce better work in less time. Two-hour on-location field trials at each of the workshops will further enhance the experience. M-System Event participants will have the opportunity to become intimately familiar with the acclaimed M9, the world’s smallest full-frame digital rangefinder camera and the M-System, including Leica’s newest lenses, the 18mm/f3.8, 50mm/f0.95 and the 24mm/f3.8. During the Leica X1 shooting events, participants will experience the revolutionary Leica X1, the world’s only compact digital camera that delivers pro-caliber DSLR image quality by utilizing a large 12.2 megapixel sensor and the exemplary Elmarit 24mm f/2.8 ASPH lens. The M-System Event will cost $149 per participant while the X1 Camera Event will cost $49 per participant. M-System Event Participants will receive a voucher equal to workshop fee and X1 Camera Event participants will receive a $99 voucher. These vouchers can be used towards the purchase of a brand new M-System product or X1 Camera from a North American Dealer. For additional information and to sign up, please visit www.leica-camera.us/news. Speaking of road shows, many of you have been wondering when we'll be holding our annual Tent Sale. Details are being finalized as we speak, so stay tuned... but you'll be very pleased to know that they'll be a few changes to the sale with lots of added features (and additional days!)

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