Almost lost in all the hoopla that came with the new camera announcements by Canon, Nikon & Sony was the announcement from Olympus to upgrade their top of the line DSLR. The E series DSLRs were the first to come up with many of the state of the art features now common in DSLR's like Live View finder screens and sensor dust reduction systems. So, in introducing the E5, Olympus continues this legacy by pairing these technologies with several new breakthrough features developed for this camera, providing further proof that Olympus lets you capture it all (E5 photo courtesy of Olympus Imaging USA). The E-5 camera achieves the highest image quality of any Olympus camera by pairing a 12.3 megapixel High-Speed Live MOS Sensor with a TruePic V+ image processing engine that boasts new “Fine Detail Processing” technology for greater detail in the photograph. The E-5 camera’s sealed lightweight “thixomold” magnesium alloy chassis is completely splashproof and dustproof for optimal performance with pro lenses on expeditions to the most extreme environments on the planet. A durable shutter mechanism with the lifespan of 150,000 exposures meets the demands of serious photographers. The E-5 camera’s large optical viewfinder provides a 100 percent accurate view to ensure photographers do not miss a shot. A 3.0-inch dual axis swivel HyperCrystal® LCD with 920,000 dots makes it easy to frame High Definition (HD) videos and still images at any angle from low to high and side to side to ensure accurate composition. Ten in-camera Art Filters including new Dramatic Tone round out this DSLR’s impressive feature set. For the first time, photographers can use Art Filters in all shooting modes, program auto, shutter priority, aperture priority and manual modes and movies with expanded control. Both still and movie capable, the E-5 camera offers HD video in an E-System DSLR for the first time. Olympus pioneered easy-to-use in-camera art filters for still images captured inside its E-System DSLRs. It was the first company to offer the ability to apply art filters to HD video recordings captured with the PEN® E-P1 camera. Now, the E-5 camera continues this tradition of innovation with 10 user controllable in-camera art filters, including one new filter: Dramatic Tone. The Dramatic Tone art filter represents real space in a more imaginary way by applying unrealistic tones of light and darkness based on local changes in contrast. This new filter is a welcome addition to the Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film, Pin Hole, Diorama, Cross Process and Gentle Sepia filters previously available on the E-30, E-620 and PEN® series cameras. Shooting video is as easy as ever with the new Olympus E-5 camera. The camera captures all the action in crisp 720p HD video at 30 frames per second. With more than 20 Four Thirds® lenses, people can shoot video with a selection of lenses ranging from an extreme wide-angle fisheye lens to a super telephoto lens for a variety of expressive options. Photographers can capture great stereo sound quality by plugging any microphone with a standard 3.5mm jack into the camera’s stereo microphone terminal. A built-in microphone also records clear monaural audio. The Olympus E-5 camera will be available in October 2010, with an Estimated Sale Price of $1699 for the body. As with the other cameras introduced in our previous posts, we are accepting pre-orders on the E5, as we expect initial supplies to be scarce. Please call us at (203)357-0467 or our toll free line at (877) ecamera and reserve your E5 or other newly introduced camera.