Lost among the announcements of the D3100 & PowerShot S95 last week were the intros of some really great new lenses by Nikon. First, we have a full frame equivalent to Nikon's popular 18-200mm zoom for their DX cameras, the AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR Building on the popularity and versatility of broad focal range lenses, the new AF-S 28-300mm f/3.5-5.6G ED VR is Nikon’s first FX-format lens with a 10.7X zoom range for enthusiasts and professionals. The new 28-300mm is the all-in-one optical solution that is ideal for travel, landscapes, portraits and capturing distant subjects. The 28-300mm VR lens is optimized for edge-to-edge sharpness on both FX and DX-format D-SLR cameras, and has an equivalent focal length of 42-450mm when attached to a DX-format D-SLR. It’s optical formula includes two ED glass elements that effectively minimize chromatic aberration, even at the widest aperture settings, and three Aspherical Lens Elements that virtually eliminates coma and other aberrations at wide aperture settings as well. This high performance lens also incorporates an M/A Focus Mode Switch that enables quick changes between manual and autofocus operation, and Internal Focus (IF) providing fast and quiet autofocus without changing the length of the lens while retaining working distance through the focus range. As I said, sweet... And for those prime lens lovers out there, we have the new AF-S NIKKOR 85mm f/1.4G ED. A highly anticipated lens for professional photographers with no room for compromise, the new AF-S 85mm f/1.4G ED is an ultra-fast classic portrait lens boasting amazing picture quality, high performance and the ability to create dramatic background effects (bokeh). This lens is engineered for professional portrait, studio and wedding photographers wanting to shoot at fast maximum apertures while retaining the highest performance. The 85mm lens is also well suited for portraits and low-light shooting situations because of its ability to create a shallow depth of field with exacting sharpness and detail. The AF-S 85mm f/1.4 is optimized for edge-to-edge sharpness on both FX and DX-format D-SLR cameras, and features two focus modes, M/A (manual-priority autofocus) and M (manual) to further enhance versatility and adapt to a shooters needs. Additional features include Internal Focus (IF) that allows the lens to focus without changing the barrel length, Nano Crystal Coat to reduce instances of ghosting and flare, and a rugged construction build to endure aggressive field use. Also sweet... The AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR zoom lens has an estimated selling price of $1299.95. The ultra-fast AF-S NIKKOR 85mm f/1.4G has an estimated selling price of $1699.95. These lenses will be available starting in mid September 2010. For more information, please visit www.nikonusa.com. Later this week, we'll tell you about a 4th lens Nikon introduced and some anticipated new intros from Canon, Sony & Olympus.