Camera Wholesalers — 3x

Optical & Digital Zoom? Here's the story...(What's that #8)

One of the main selling features of the many point & shoot cameras we sell is the zoom range. In giving a capsuled description of a camera, we'll refer to the megapixel count & zoom the same way a car salesman would tout a 410 horsepower Hemi(tm) engine in describing a new truck. But you'll also see that these cameras have what's called a "digital zoom", with some cameras claiming zoom ranges as high as 30x magnification in a tiny point & shoot. What exactly is digital zoom on these cameras & are they actually helpful? First, let's talk about the...

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