On the 25th anniversary of its world-renowned EOS System, Canon U.S.A. is proud to announce its latest model, the new EOS 5D Mark III Digital SLR Camera. Positioned between the extremely popular EOS 5D Mark II and Canon’s top-of-the-line professional EOS-1D X model, the EOS 5D Mark III delivers superb image quality, thanks to a new 22.3-megapixel full-frame Canon CMOS sensor, a high-performance DIGIC 5+ Imaging Processor, a 61-point High Density Reticular Autofocus (AF) System and six frames-per-second (fps) continuous shooting speed. Building upon the trailblazing success of the EOS 5D Mark II, the EOS 5D Mark III also incorporates enhanced video features for professionals in the fields of cinematography, television production and documentary filmmaking, including better noise reduction, longer recording times and a built-in headphone jack for audio monitoring. The EOS 5D Mark III is Canon’s answer to hundreds of thousands of advanced amateurs and emerging professionals looking for a compact, high-quality camera system to help them achieve their artistic vision, whether it be through still or video imagery. The EOS 5D Mark III introduction coincides with Canon’s 25th anniversary celebration of the EOS AF camera system. Canon’s award-winning EOS system first debuted in March of 1987 with the introduction of the EOS 650 SLR camera and three EF lenses. What's new about the 5D Mark III 22.3-megapixel CMOS sensor--This full-frame sensor gives the 5D Mark III a two-stop advantage over its predecessor. As a result, the quality of an image shot at ISO 25,600 by the Mark III will be similar to one shot at ISO 6,400 by the Mark II. 61 autofocus points--Canon claims that this is the same autofocus system used by their professional EOS-1D X DSLR. It allows you to track and acquire a quicker focus lock on your subjects. 6fps burst-mode shooting--Great for capturing fast-paced action such as sports or event photography. In-camera High Dynamic Range (HDR)--Mark III users will have the ability to capture the same scene in three different exposures and combine the images in-camera resulting in an evenly-exposed image. For those who prefer more creative options, a multiple-exposure function is also provided. Improved video capabilities--Videographers can now have their full-HD videos time-coded and the company claims that the camera's video capabilities have reduced moiré and artifacts. Other cool details include the addition of a headphone jack which is standard on most high-end video cameras, making it possible to monitor the audio when you're shooting video, dual-memory card slots which accept the standard Compact Flash card, and an SD card as well & the claim that video clips will no longer automatically turn off after just 12 minutes, as happens on the 5D Mark II and other Canon cameras like the 60D and Rebel T3i. Now you'll be able to shoot up to 29 minutes, 59-seconds at a time. The 5D Mark III will be available in the end of March for a suggested selling price of $3499.95 for the body alone and in a kit with their 24-120mm F4 IS lens for $4299.00. If you wish to pre-order, please call or e-mail us today!