There have been a large amount of new camera introductions in the last week (and we'll cover them in the coming days), but the most pleasent surprise was yesterday's announcement of a new all weather Nikon Coolpix point & shoot...
The new Nikon COOLPIX AW100 is a camera that can stand up to the rigorous expectations of those with an appetite for adventure who demand incredible image quality within a strong, durable body. The waterproof, freeze proof and shockproof COOLPIX AW100 is forged with features for adventure seekers who need amazing image quality and Full High Definition (HD) movie recording to keep pace with their active lifestyle. The COOLPIX AW100’s newly designed rugged chassis is built to withstand harsh environments, yet is compact and lightweight enough to pack for a weekend on the trail. Ready to conquer the rocks, the ice and the waves, the AW100 hosts a myriad of Nikon core technologies aimed at providing stunning images and Full HD 1080p movie recording as well as new GPS technologies for outdoor enthusiasts.
The fast and compact AW100 can be used underwater to a depth of 33 feet, is shock resistant from a drop of five feet and weather resistant down to a frigid 14°F. Whether staring in the face of a raging monsoon or kayaking down the rapids, the battery-chamber, SD card slot, HDMI mini connector and USB/audio video connector are securely covered to prevent intrusion from the elements. Because every extra ounce matters when packing for a trek, the COOLPIX AW100 is one of the thinnest and lightest among true water-proof cameras at approximately 0.9-inches thin and 6.3 ounces
Image quality is what will set the COOLPIX AW100 apart from the pack, and the camera features a 16.0-megapixel backside illuminated (BSI) CMOS sensor for improved picture quality even in challenging low-light conditions. Whether scrambling a cliff face in scorching sunlight or carefully treading underneath a dense jungle canopy, users can confidently capture images in a variety of light. The camera uses a high sensitivity mode to capture the action in low-light and also features a maximum ISO of 3200 for the ability to capture images where lesser cameras do not make the cut. For added versatility, the COOLPIX AW100 also features a 5x Wide Angle Zoom-NIKKOR ED glass lens (35mm equivalent of 28-140mm) to let users shoot wild POV angles and zoom in on the action. When the action starts moving fast, the AW100 helps to create blur free images with the use of Nikon’s Vibration Reduction (VR) to minimize camera shake to capture sharp images and HD movies.
The new COOLPIX AW100 is scheduled to be available in early/mid September 2011 and will have an estimated selling price of $379.95. It will be available in black, blue and a distinctive, highly visible orange (as shown above). The AW-100 is one of six new Coolpix cameras introduced, and we'll post some info on the other models next week. For more info on the AW-100 and other new Nikon cameras, please go to . Please note: We, like everyone else are keeping an eye on Hurricane Irene as she comes up the East Coast. Please stay posted here on our website, Facebook and on Twitter (@877ecamera) for any possible adjustment to our store hours due to the storm. Have a safe weekend, everyone!

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