New camera introductions are coming fast and furious this fall and we're highlighting the best of them, with the next camera in the spotlight being Nikon's newest & best point & shoot...The Nikon Coolpix P7100  was developed to be the ultimate photographic tool and is the top model in the COOLPIX series, offering even better image quality and portability than its predecessor, the COOLPIX P7000 , as well as additional features that make photographic imaging more fun. It is a high-end compact digital camera that lives up to the COOLPIX flagship label with advanced functions and a refined design that will satisfy even users of digital-SLR cameras. The P7100 offers an effective pixel count of 10.1 million pixels and is equipped with a large 1/1.7-inch primary color filter CCD image sensor and a 7.1x optical zoom NIKKOR lens that makes the most of superior optical performance over a broad range of focal lengths, starting at the wide-angle 28 mm (equivalent in 35mm [135] format). Fast and responsive with Nikon's EXPEED C2 image processing engine, it can shoot RAW files for added image control and flexibility. The P7100 also offers faster image processing that increases noise-reduction processing capabilities for clearer, sharper images. High-speed response with faster power-up time, focus acquisition and shorter shooting time lag make certain capture of the desired shots possible. In addition, the P7100 offers a special effects mode that makes expressing yourself through photographs more fun with a variety of options, including mechanically controlled zoom exposure,  background defocus during exposure and the new Cross Process feature that mimics the effect of deliberately processing color film in the wrong solutions (All you "hipsamatic" fans say YEAH!) , and a new 3-inch, 921k-dot tilting TFT LCD monitor with wide viewing angle enables shooting of a variety of scenes from a broad range of angles. Other features include:
  • Zoom Memory to select a desired focal length (as if changing single-focal-length lenses) during shooting
  • Tone level information which supports image adjustment according to photographer's creative needs
  • Maximum sensitivity of ISO 3200 (full resolution); Can also be set to Hi 1 (ISO 6400 equiv. at full resolution) 
  • Low noise night mode &  Noise-reduction filter also provided
  • Variety of bracketing functions including exposure and white balance for added image control and convenience
  • Virtual horizon can be displayed in the LCD to facilitate composition
  • High-speed continuous shooting, up to 90 pictures at full resolution at up to 1.2 fps to"capture the moment”
  • Four exposure modes (P/S/A/M )that can be set with the mode dial
  • Macro mode allows shooting distance as close as approx. 8/10 in.
  • HDR setting in Backlighting mode delivers images with broad dynamic range
  • Wow!  This is one impressive camera! For more info, click onto Nikon USA's webpage on the P7100:  . We just got it in stock and it's sold in a kit with a Nikon leather case & 3 year Nikon extended warranty. Call or come in to check it out! Other new Nikon Coolpixs that are now available include the waterproof & drop-proof AW 100, the new 10x & 14x zoom Coolpix 6200 and 8200 and the touchscreen S100 forementioned below. So stop in & take a look at these new Coolpixs this weekend! In other news, The New York Times did a write-up on the " Nikon 1" cameras in their latest technology article yesterday. We'll have a more detailed article on these cameras starting next Monday. Here's the link:

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