Sony's New RX100 - Coming Soon (Actually, They're Here!) And Built To Impress!

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As stated before, camera companies are keeping busy during the summer months, and a camera that we're eager to get our hands on is Sony's entry into the large sensor compact camera market called the Cybershot RX100.  David Pogue of the New York Times featured this camera in an article from last Thursday's paper called " A Tiny Camera To Rival The Pros" calling the RX100 "the best pocket camera ever made". A statement like that from the same guy who wrote a love letter to the Canon S 95  two years ago warrants a closer look so here goes... Travelling light no longer means compromising on picture quality with the Cyber-shot DSC-RX100 camera, Sony’s new flagship compact camera.Striking the ultimate balance of form and function, the stylish, aluminium-built RX100 camera inherits many advanced imaging features from Sony’s range of A-mount and E-mount cameras, delivering beautiful still images, crisp full HD videos and a level of manual control and creativity unmatched by any other camera of its size. At the heart of the Cyber-shot RX100 is the world’s first 1.0-inch type Exmor® CMOS sensor with a resolution of 20.2 effective megapixels. Specially developed by Sony, the sensor has an area that’s approximately four times larger than the 1/2.3-type sensors in traditional point-and-shoot cameras. The sensor’s larger area takes in more light while capturing content, resulting in beautiful, detail-packed images and Full HD movie clips with very low noise.The larger sensor is partnered with an exceptionally bright Carl Zeiss® Vario-Sonnar T* fixed lens with 3.6x optical zoom range. In contrast to standard point-and-shoot cameras, it has a wide F1.8 maximum aperture to let in additional light and complement the resolving power of the larger sensor. Newly optimized to complement the 1.0-inch type sensor and lens, the camera’s powerful BIONZ® image processor maximizes shooting response times while helping assure exceptionally clean, natural images. It also extends sensitivity right up to ISO 25600 (using Multi Frame Noise Reduction), allowing for exceptionally clear handheld images in low light conditions. To capture fast-moving subjects, the RX100 camera can also shoot at up to 10 frames per second (in full resolution) and has high-speed autofocus that locks onto a subject in as quickly as 0.13 seconds (depends on scene and lighting conditions).The new RX100 camera features a high-resolution 3-inch 1,229k Dot Xtra Fine LCD™ display and also adds a new feature: WhiteMagic™ technology. This uses additional white pixels to boost screen brightness, allowing users to see subtle details and tones on the screen in all types of shooting environments, including outdoors in bright sunlight.For making manual adjustments while shooting both still images and movies, the new camera has a smooth control ring around the lens body, which can be used to alter exposure, zoom, creative picture effects and a variety of other customizable functions. Additionally, frequently used functions can be assigned to the Fn (function) button for instant access, and the Memory Recall feature can store up to three groups of customized shooting settings based on user preference. Similar to a DSLR-style interface, there’s a choice of auto and manual focus modes on the Cyber-shot RX100 camera for enhanced image control. For those that prefer focusing manually, MF Assist magnifies images to simplify fine adjustments, and there’s also a pro-style peaking function that highlights sharply-focused areas of the image on screen. This new Cyber-shot  also features Auto Portrait Framing – a feature found on Sony’s latest ? range of A-mount and E-mount cameras -- making it simple to create sharp, perfectly framed portraits. This unique feature automatically detects faces in a scene, crops the picture accordingly creates a tighter, pro-style composition at full resolution. Both the original and cropped photo are saved for review. The aforementioned features are quite impressive & Mr Pogue may not be far off in his gushing so if  you're as curious as we are, we expect the RX 100 to ship later this month for a suggested selling price of $650.00 and we are taking pre-orders if you want to be the first on the block to own one. We'll preview some more new camera intros next week so till then, have a great weekend and stay cool! (RX100 Transparant Image Courtesy Of Sony) Addendum as of 7/26 - THEY'RE HERE! Come On In Or Call Us!

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